Software that runs real businesses.
Custom CRMs, AI phone agents, and complete digital operations — built, hosted, and managed by one person you can call.
8+
Systems in production
56M+
Records processed
13
Paying pilot accounts
24/7
AI call answering
What I build
Four ways businesses run better
Custom CRM Builds
CRMs built for how a specific business actually works, not generic pipelines forced to fit.
AI Voice & Phone Agents
Phone agents that answer a real business line, chosen and tuned against real call data.
Turnkey Digital Business
Brand, site, CRM, booking, and payments — a complete digital business from nothing.
AI Automation & Consulting
AI that reads the documents and does the work, with production-data changes gated behind a dry run.
The product, demonstrating itself
Talk to Ember, our AI receptionist
The same voice-agent stack we deploy for clients answers questions about our work right here. Ask it anything — or ask for a quote.
Selected work
Eight systems, all in production
MAC Septic
A CRM and an AI receptionist that answers a real phone line
Mac Septic's dispatch and sales run on a CRM I built from scratch, and their phone line is answered around the clock by Phil, an AI voice agent I evaluated into production against real call data.
TX Hail Leads
Multi-tenant CRM and lead engine for roofing contractors
A multi-tenant SaaS platform that sells storm-damage leads to roofing contractors and gives each one a CRM to work them, built on top of government permit data.
Custom manufacturer (name withheld under NDA)
Production management and AI sales intelligence for a 35-year-old manufacturer
A custom manufacturer doing $4.6M a year still ran production off email and paper. I built the system that reads their inbox, structures the orders, and finds them new B2B leads.
The Signature Pour
A complete digital business, built from zero
Brand, website, CRM, booking, payments, and the automation that keeps it running — a Houston mobile-bar startup that didn't exist as a business until this build.
Whitedot CRM
Compliance automation for subcontractor onboarding
A chase engine and document validator that gets subcontractors compliant without a compliance team chasing paperwork by hand.
Permit Data Platform
The data engine behind the lead products
An in-house data platform with 56 million building-permit records across all 50 states, scraped and archived on owned infrastructure, feeding every lead product I run.
Atchley & Associates
A tailored CRM demo, built in half a day
A CPA firm wanted to see what a purpose-built CRM would look like for their practice. This is what half a day of work produces — with fabricated demo data, nothing real.
ClaudeBall
A baseball simulation engine, built from scratch
A deterministic, seeded baseball sim covering pitch, contact, fielding, and baserunning, calibrated against real MLB statistical ranges — the engineering-depth project.
How it works
Three steps, no sales team
01
Intro call (15 min)
We talk through what's actually broken in how your business runs — no deck, no pitch.
02
I build it in front of you
Working demos in days, not decks — you see real software before you commit to anything.
03
Built, hosted, managed
Flat monthly, one contact, no handoffs. I built it, so I run it.
Who's behind this
One person. The whole stack.
Will Burns builds, ships, and runs every system personally — no account managers, no offshore dev team, no handoffs between the person who sold it and the person who has to make it work.
18+ years in operations before writing production software, which is why the software fits how businesses actually run instead of how a sales deck imagined they would.
The Lab
What I build when nobody's paying
- Elf Forest — A 3D browser game built with my daughter.
- MealLens — On-device AI nutrition — point a camera at food, get real numbers.
- Septic IoT telemetry — Tank-level sensors reporting straight into the CRM.
- Meeting copilot — An AI that sits in on calls and turns them into next actions.
Let's talk
Tell me about your business.
Fifteen minutes, no pitch deck. Tell me what's broken and I'll tell you honestly whether I can fix it.